The Internet is a menace to our environment, but it needn't be this way. That's why we're committed to making sure our corner of the web is as green as can be, through a comprehensive environmental strategy that both reduces our impact today, and invests in the future.
Our global operations are powered entirely by renewable energy. Our U.S. datacenter uses 100% renewable energy, as certified by Green-e, and our U.K. datacenter uses green-sourced power procured directly on the Open Energy Market.
In addition to being 100% renewably powered, we utilize low power servers and technologies like NVMe drives, LiteSpeed Cache, and Redis, which boost website performance and reduce energy use. Our datacentre's design, featuring leading Power Usage Effectiveness (PuE) levels, further exemplifies our commitment to energy efficiency.
Our environmental policies are firmly rooted in sustainable practices, focusing on minimizing waste, promoting recycling, and eliminating non-essential travel. While we enjoy the energy and collaboration of being in the office, remote working is a fundamental part of who we are. It not only enhances work-life balance but also aligns with our dedication to sustainability.
In 2020 we committed to becoming a climate positive business. Each month we invest in responsible reforestation efforts and fund climate crisis solutions that have been certified to remove carbon emissions. So far we have planted over 20,000 trees trees and funded efforts that have removed over 100 tons of carbon dioxide.
This little scene may seem innocent enough, but did you know that what you've just done had an environmental impact? Would you be surprised to learn that it contributes to a beast that produces an enormous and ever-growing amount of carbon?
The internet might seem like an intangible cloud, but its foundation is deeply rooted in physical reality. Websites reside on servers in datacentres – sprawling buildings filled with the technology that powers the web pages, videos, online applications, and files we access daily.
These servers are energy-intensive, requiring vast amounts of electricity not only to function but also to stay cool. Often, this energy comes from burning fossil fuels like coal and gas, contributing significantly to carbon emissions.
Our commitment to truly green hosting begins with 100% renewable energy.
We use renewable energy for 100% of our U.S. operations, as certified by Green-e, North America’s leading voluntary certification program for renewable energy. We have additionally been recognized by the U.S. Environmental Protection Agency as a Green Power Partner. Our renewable energy is sourced through Native Energy, one of the few genuinely high-integrity businesses in the sector. Their projects go beyond simply generating renewable energy, but moreover, deliver social benefits for the communities in which those projects are located, including schools, family owned farms and Native American tribes.
In the UK, every watt of energy consumed in the datacentre has been purchased from 100% renewable sources, including wind, sun, and sea. This green energy is procured through energy brokers using the Open Energy Market. This innovative platform enables high-volume energy users to buy electricity directly from energy producers such as Statkraft, Europe's largest producer of renewable energy.
This approach side-steps the traditional, high-margin retail energy companies and provides the flexibility of choosing which producers to purchase energy from, helping ensure a more sustainable and cost-effective energy supply.
We are also partner member of The Green Web Foundation, a non-profit organization who are on a mission to speed up the transition towards a completely green Internet. You can verify whether your site is running on renewable energy on their website.
Statkraft's Rheidol hydropower plant near Aberystwyth in Mid-Wales, in operation since 1962 and producing 93GWh annually.
Even renewable energy is precious - so the next step in the process is to ensure that use of that electricity is also kept to an absolute minimum, which starts with energy efficiency at a datacentre and server level.
Our server level infrastructure is a testament to our commitment to sustainability and efficiency. We utilize high-efficiency processors, which deliver robust performance with optimal energy usage. This is complemented by smart cooling solutions, where fans are intelligently controlled to provide cooling only when necessary, further reducing energy consumption. Alongside NVMe drives known for efficient performance, we also employ LiteSpeed Cache and Redis to enhance website delivery speeds and reduce CPU load. These technologies ensure faster website performance and lower energy use by minimizing processing and transmission times. Through these strategic choices, we ensure that our technology not only delivers high performance but also aligns with our dedication to environmentally responsible and energy-efficient operations.
Our datacenters are highly efficient with leading PuE ratios as low as 1.05, thanks to use of energy efficient technologies such as cold aisle containment, free air cooling and automatic sensors on facility lighting.
Being environmentally conscious is at the heart of everything we do. Along with a super-efficient, green powered datacenter, as a company we also:
Our business is also powered by humans. Lovely humans. Humans who work tirelessly to ensure our renewably powered servers keep humming, and our customers' questions are answered in record time. But these humans each have their own carbon footprint. That's why we are committed to having a climate positive workforce, which means that for every member of our team, every month we plant 12 trees and offset 1.2T of CO2.
We also consume carbon in other ways, through the equipment we purchase, and the supply chains we use. That's why we are also committed to off-setting substantially more carbon than we consume, as well as planting more than 1,000 trees every single month. We are also committing to "pay back" our historic carbon consumption since we were founded, and by the end of 2030 we are committed to offsetting over 5,000 tons of CO2 so we may become truly carbon negative.
To make this possible, we have partnered with Ecologi, who facilitate our tree planting and carbon offsetting. Ecologi work with responsible tree planting partners and invest in projects that are certified at the very highest level to remove greenhouse gasses. They are extremely transparent about their financials, and are backed by a superb team. You can track our progress in the Kualo Forest - you can even contribute a tree or two, or why not click the sign up link and grow your own forest!
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